It is official – we only have ourselves to blame.
Two senior Channel 4 executives have given their first interviews over the Celebrity Big Brother racism/bullying scandal to Broadcast magazine (http://www.broadcastnow.co.uk/).
Both chief executive Andy Duncan and director of programmes Kevin Lygo have mounted a staunch defence of the reality series and Channel 4’s response to the controversy (http://news.bbc.co.uk/1/hi/entertainment/6297969.stm).
Mr Lygo perfectly encapsulates the broadcaster’s attitude by stating: “This was in danger of being the most boring BB that we’d had in many years, maybe ever.” He said he had pondered what the channel could do to boost the ailing show before the race row “erupted into this extraordinary story”.
So there you have it.
The Channel 4 board has ordered a review but such comments would suggest the outcome is irrelevant when ratings are everything.
The fact that Celebrity Big Brother piled on a few million more viewers when it hit the headlines – even if it was for all the wrong reasons – is all that matters.
The series that has apparently prompted “national outrage” is a ratings hit thanks to the controversy.
Does this signal a green light for even more odious programmes?
Let’s all tune in and find out.