It is refreshing to see the National Consumer Council might seek a review of the digital television market as a result of the unseemly row between BSkyB and Virgin.
The NCC’s deputy chief executive, Philip Cullem, accused both broadcasters of “behaving like children” after they failed to resolve the long-running argument over TV rights.
As a result, Virgin customers saw some Sky programming disappear from the TV sets on Wednesday after they failed to agree a compromise over BSkyB’s attempt to impose higher fees.
It is fitting that the NCC should get involved. The big losers in this are the Virgin customers who have lost a large number of programmes.
If there is a review I believe it will be BSkyB that will be struggling hardest to justify its actions – after all, it could be argued that with a few honourable exceptions the quality of the Sky programmes doesn’t match the hike in fees.