The winners of the 2006 YouTube awards have been announced.

The big question is whether the seven award-winning segments will genuinely have TV execs quaking in their shoes?

There is certainly more creativity in some of the category winners than a lot of the output on UK television at present. Whether we see our TV listings dominated by YouTube inspired shows in the years to comes remains to be seen.

But as with every other award in existence, the YouTube results will divide opinion. Some of the award winners will raise eyebrows among YouTube regulars, who will no doubt maintain that there are far better clips on the site worthy of nomination and recognition.

It is this fact that should have the TV industry worried. In terms of creativity, there is a far richer bank of material developing on the internet than the programming being offered by some of our major broadcasters at present.

It and other similar sites are also becoming the communication tool of choice for many creative types who struggle to get their work aired otherwise.

TV has a depressing track record of taking a good idea, heavily diluting it and then flogging it until it has long since outlived its usefulness. It is a criticism that you cannot necessarily level towards such internet sites.

We remain a TV-obsessed society and that will not change in a hurry.

But YouTube and other similar sites show why the years of complacency enjoyed by the broadcasters need to come to an end.

6 responses »

  1. newmw says:

    Awards are just incompatibel with the interent imho, there are so many different ‘publishers of information’ that everyone should have an award in their own little category. As I’m typing this I guess I agree with the view of Time Magazine’s person of the year, You! But I totallly agree with the fact that most are still TV hungry, we want those awards, we want to know who is better than the rest. Well.. it’s an interesting thought!

  2. Paul Groves says:

    I’m not a fan of awards of any type. But I think in terms of the internet it is unnecessary to single out certain sites over others. It isn’t how popular they are, how much traffic they generate or advertisers they attract. If it positively influences one person, raises their awareness, gives them something to smile about, or think about, but generates only a handful of hits then I believe it is a huge success. But how can you measure that?

  3. newmw says:

    Perhaps every user (and at the same time producer) has his/her own moments of huge success, in his/her own community of friends and people that share the same interests. But it’s a good question, how to measure success without reverting to an award-like hierarchical thing. If I got the answer I’ll let you know (and probably set up a web2.0 website about the idea and make big $$$ 🙂 )

  4. Paul Groves says:

    If you do set up that site, I’d vote for you!?!

  5. newmw says:

    Hehe, you got my vote!

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