Newspapers and rival broadcasters are having a field day putting the boot into the BBC over its admission of faked viewer and listener phone-ins.
There is a certain amount of glee in the coverage that is wholly misplaced, however, as the media in general has a habit of faking it as a matter of course in order to suit their own requirements.
Whether it is newspapers asking its own journalists to write false Letters to the Editor to drum up a little controversy over a particular issue (or simply fill space), or TV presenters inviting viewers to continue to phone in for competitions that have already been completed, we can never be fully confident that what we can have total faith in what we see, read or hear.
The old adage: “People in glass houses…” springs to mind when considering some of the more vehement attacks on the BBC as a result of these latest revelations.
Finding a more considered approach on the subject has not been so easy. However, the television watchdog Ofcom appears to hit the nail on the head in relation to this particular issue regarding phone-ins when it claims that all broadcasters are in denial about the scale of the problem.
Indeed, one of the questions that remains unanswered and largely ignored is why broadcasters seemingly feel under pressure to continue with such phone-ins when the technology involved simply seems unfit for purpose?
Is it simply down to the money they can make, despite the known failings, or are there other considerations?
Whilst some in the industry are relishing the discomfort the BBC is currently feeling, there is a wider worry for the media that many appear to be ignoring.
If viewers, listeners and readers lose trust in television, radio and print publications, where will they turn instead?