How the mighty have fallen.
Cadbury has announced that trans-Atlantic warbler Joss Stone will be the new Flake Girl.
It is something of a comedown – for Cadbury, obviously, not the irritating Ms Stone.
There was a time when the Flake Girl gig was quite a big deal. At the risk of being a horribly sexist dinosaur (but why change the habit of a lifetime?), the Flake Girl was an object of desire, tempting you to unwrap and devour.
Now, with Ms Stone doing the adverts, I’ll be more inclined to switch over in despair at the choice of such a flaky, self-absorbed singer (sic) than dream about enjoying the flakiness of the chocolate.
To make matters worse she will sing (sic) the famous Flake jingle.
It could well be the longest advert ever aired if Ms Stone goes for the full-on warble…”flakiest cho-hoh-hoh-ho-co-la-la-la-yeah-yeah-ooooh-that flaky cho-hoh-hoh-hoh-col-aaaaaaaaaaaaate yeah, yeah yeah, oooooohhhhh yeeeaaaahhhhhh…” etc etc etc etc….