Another social networking site goes live on April 14 with ambitions to become the largest in the UK.
Youmeo.com is being developed out of the Coventry-based PPLparty site set up by 19 year-old Calum Brannan and aims to prove to companies and large organisations that social networking can be their friend too.
The new site is looking to challenge the likes of Facebook and MySpace head on, securing 1,000,000 members by the end of 2008.
It does beg the question, do we need another social networking site?
This is pertinent considering that some are already suggesting the end, while not exactly nigh, is at least starting to appear in the far-off horizon for Facebook et al. Then again, there are plenty of others who maintain reports of Facebook’s death are premature.
As more of us get connected with what Web 2.0 can do, the potential for growth will expand. For all the friends you make on Facebook, Bebo, MySpace and others, you can probably compile a long list of family, friends and colleagues who are not active on the social networks.
Of course, there could be a very good reason for this – such as, they simply aren’t interested. But where Youmeo (the more I type it, the less I like it) is looking to capitalise is by plugging the gaps that currently exists.
They want to include features unavailable on other sites and more importantly they want companies and organisations to start exploring the business benefits of social networking, rather than banning them.
Calum Brannan also believes that Youmeo’s other big advantage – data portability – will make it easier for users to bring in photos, pictures and videos from other websites and as a result make it more attractive to members.
Although none of these differences represent a killer USP, there might be enough on Youmeo to attract the social networkers and a few new converts.
A couple of words of warning though.
Concerns about online privacy will not go away fast and now the Press Complaints Commission has started an investigation into public attitudes towards social networking sites and how the wealth of personal information now available – from idle chat with friends to private photographs – could be used by others, especially journalists.
Also, some are predicting a cyber gridlock which could seriously hamper our surfing pleasure.