This simple but clever idea comes via Nick Booth’s podnosh blog, but the credit goes to his friend Simon Berry with a nod to Annie Lennox’s recent appearance on Desert Island Discs.
The full story is explained in Nick’s post, but the basic idea is to encourage Coca-Cola to create a “life-saving compartment” in each of the deliveries it makes in the developing world to distribute medical aid along with the popular brown fizzy pop.
The idea is for Coca-Cola to “use their distribution channels to distribute rehydration salts. Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?”
Simon has created a Facebook group to try and generate support for the idea.
Like most good ideas, it is simple but has the potential to be hugely significant.
An idea that is definitely worth keeping an eye on.