This simple but clever idea comes via Nick Booth’s podnosh blog, but the credit goes to his friend Simon Berry with a nod to Annie Lennox’s recent appearance on Desert Island Discs.

The full story is explained in Nick’s post, but the basic idea is to encourage Coca-Cola to create a “life-saving compartment” in each of the deliveries it makes in the developing world to distribute medical aid along with the popular brown fizzy pop.

The idea is for Coca-Cola to “use their distribution channels to distribute rehydration salts. Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?”

Simon has created a Facebook group to try and generate support for the idea.

Like most good ideas, it is simple but has the potential to be hugely significant.

An idea that is definitely worth keeping an eye on.

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11 responses »

  1. aj@lecraic says:

    That’s a superb idea. What’s that they say about the simple ideas? Why has no one thought of this before. Hope this goes a long way. I’m not on facebook but I’d join just for this.

  2. Paul Groves says:

    aj: You’re right about the simple ideas. If you do join Facebook you get to play Scrabble-type word games all day…oh and join this group, obviously 😉

  3. Ursula says:

    Considering the miracle a judicious amount of Coca Cola can work, applied to an old and neglected toilet bowl overnight, you might like to give your stomach lining a thought.

    As soon as their PR department will have got their head round the idea of doing good ,whilst doing bad, they’ll be at it like a shot.; no doubt boasting about the good bit (rehydration pills etc); nicely enhancing image, thus sales.

    Can’t anyone see the irony of it?

    U

  4. […] read about this on Paul’s website which led me to Simon Berry’s website and the genesis of a brilliant […]

  5. Nick Booth says:

    Thanks for the mention Paul – Eddie Mair on iPM has already picked up on this – they’re trying to get an interview with Coca Cola and you can hear Simon’s gracious interview here:

    http://www.bbc.co.uk/blogs/ipm/2008/05/is_cocacola_it.shtml

  6. Nick Booth says:

    By the way you came up with a better headline than mine. Does that mean we need subs?

  7. Paul Groves says:

    Nick: Ah, but while it took me 10 minutes to write the post, it took 45 minutes to come up with the headline 😉

  8. […] Paul Groves Excellent news from Simon Berry, the man who has set up the Facebook group calling on Coca-Cola to use their distributions channels to get basic medical aid to developing […]

  9. Simon Berry says:

    Thanks for covering this and for the comments. we are making progress here . . . . Coca Cola have responded . . . http://tinyurl.com/6cm3dw . . . . let me know what you think.

    Thanks, Simon

  10. […] Simon initially created with the Facebook group – membership closing in on 2,000 now – and through various blogs, looks like it has now become a genuinely warm welcome inside from Coca-Cola’s corporate […]

  11. […] Talking with the man from Coca-Cola Posted on June 17, 2008 by Paul Groves A face-to-face meeting has now taken place between Simon Berry and senior representatives of Coca-Cola at the firm’s European HQ in Brussels regarding the aid distribution idea. […]

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