An interesting Q&A on Eyecube with Rob Walker, prolific marketing writer and commentator for the likes of the New York Times Magazine.

The man who coined the term murketing has released a new book, Buying In. 

As a cynical hack, getting older by the day, there are one or two things he says that my traditionalist journalist brain is fighting hard to disagree with.

But, overall, there is plenty of food for thought in the Q&A and I might well write a bit more on how murketing might or might not work for newspapers in their battle for a long-term future.

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