Yet more encouraging news from Simon Berry, who is spearheading the campaign to get Coca-Cola to use their distribution muscle to provide basic aid to communities in developing countries.
Simon has held a conference with senior representative of Coca-Cola and received some positive feedback.
The next step is a planned face-to-face meeting between Simon and the company’s Global Director of Stakeholder Relations, which will hopefully take place towards the end of June.
The foot in the door Simon initially created with the Facebook group – membership closing in on 2,000 now – and through various blogs, looks like it has now become a genuinely warm welcome inside from Coca-Cola’s corporate big-wigs.
All this has been achieved in less than a month, quite a feat and as Nick Booth suggests a good example of social journalism in action.