John Lydon likes all things British.
But that isn’t why he likes Country Life butter.
He spreads a bit of Country Life on his toast in the mornings simply because it tastes great.
We will all get to know this tonight when the new Country Life TV advert airs for the first time – at least, you will know it if you choose to tune into ITV’s Pride of Britain awards show. If you don’t want to do that, The Guardian have an exclusive preview of the new ad.
There are those who will bemoan the fact that the Sex Pistols’ frontman and punk icon has sold out by lowering himself to appear in such an ad.
They shouldn’t, these things happen.
It is why Phil Daniels not only appeared on the ‘Enders, but was also a contestant on the new series of Strictly Come Dancing. The fact the archetypal anti-hero was ignominiously booted off the first show was somehow fitting – besides, I still haven’t forgiven him for that Blur song.
There are those who maintain you should never meet your heroes as you’ll always been disappointed.
I don’t agree. I’ve been fortunate enough to meet a few and they’ve all been positive encounters.
They didn’t meet some expectations, but they never do because our perceptions of them are hardly ever based on fact or reality.
So John Lydon is advertising butter. So what?
It won’t make me start buying Country Life and it won’t make me avoid it should I be in the market for something to spread on my bread rolls.
And anyway, if the bread is good enough quality then you don’t need to spread anything on it.