Literally, I’ve had enough.
Literally, it is starting to hinder my enjoyment of the programme.
Literally, I don’t think I can take much more.
The Apprentice is back on our TV screens, literally.
My tactic of treating the series as an inspired comedy show has worked over the last couple of series. And the first couple of episodes of the new trawl through the comedic goldmine of corporate UK has provided more than enough genuine belly laughs to keep my happy.
But there has been something nagging away at me which has now started to curtail my enjoyment. It has certainly prevented me from raising a smile or chuckle.
In a programme well-known for hyperbole and overuse of meaningless buzzwords and phrases – giving it 150%!!!! – The Apprentice has stooped to a new low. Literally.
I’m beginning to suspect that the candidates on this series have clubbed together to put a sneaky side bet on whether they can, literally, create a new world record for overuse of a single word in a TV series.
Almost every sentence that the latest chancer to be booted off the show – the all-seeing, all-knowing optical tycoon Gavin Winstanley – uttered began with the word. And he wasn’t alone.
Literally, most of his team joined in. It literally proved infectious because then members of the opposing team starting joining in. Literally.
At least the (not so) high and mighty Sir Alan and his two helpers didn’t get caught up what was, literally, turning into a farce.
Aside from that increasingly annoying gripe, The Apprentice has so far managed to live down to expectations. Once again the clueless and the shouty are providing an endless supply of comedy highlights and proving how gloriously inept they are in life, not just in business.
It is difficult to single out a highlight after just three episodes, although Karren Brady’s wonderfully deadpan reaction in Top Hat Cleaners as the team she was shadowing glumly trudged out minus the top hat they were so desperate to find was a moment of genius.
After three episodes we’ve seen three men given the boot. I’m hoping episode four will see the oily Vincent become the fourth chap to be fired, literally.
Despite the overuse of a certain word, The Apprentice continues to be the best comedy on TV (although Stewart Lee is pushing hard).
I literally can’t wait for the next episode to come around.